Case studies

Results you can check, not promises.

Ads that lowered what each new contact costs an online university, and the bilingual website a Kelowna alterations shop is opening with.

Universidad Diplomados México, over 5 months
ROAS
from 1.30 to 4.52
Cost per lead
from $8 to $3
Leads, same budget
from 1x to 3x

Case 01 · Marketing

Universidad Diplomados México

An online education institution with official SEP accreditation.

universidaddediplomadosmexico.com.mx

UDM was paying $8 per lead, running decentralized campaigns with no unified strategy. We redesigned the ad creative by audience, centralized program availability, and connected WhatsApp to the CRM as a conversion channel.

The result: ROAS went from 1.30 to 4.52, cost per lead dropped to $3, and we tripled leads on the same budget — better qualified, too.

COST PER LEAD $8 $3 Before Now ROAS 1.30 4.52 Before Now
4.52
ROAS (from 1.30)
$3
Cost per lead (from $8)
3×
Leads on the same spend
5 months
Duration, ongoing since April
universidaddediplomadosmexico.com.mx
Universidad Diplomados México homepage, showing the main program banner.
universidaddediplomadosmexico.com.mx
Universidad Diplomados México program catalog, with filters by area.
  • WebsiteBuilt by the university's own developer. Carlos Ramírez worked alongside the developer on the project.
  • Marketing and paid mediaCampaign strategy, ad creative and CRM automation by Carlos Ramírez, Marketing & Paid Media Analyst at Logicly.

We cut UDM's cost per lead by 62% and tripled their results. Your business, Logicly, is next.

See what our marketing & branding service includes

Case 02 · Website and launch

Hilo & Hem

Clothing alterations and repairs in Rutland, Kelowna (BC).

Ongoing project · Opens October 30, 2026

hilohem.ca

The challenge

A brand-new business that had to reach opening day ready to serve customers in English and Spanish.

It needed to be found, to have prices people could understand, and to take appointment requests without phone tag.

What we did

  • Bilingual website with online bookingEnglish and Spanish, clear prices, and a form to request an appointment with a photo of the garment.
  • Local SEO and AI assistantsThe business details laid out so Google and AI assistants know what it does, where it is and when it's open.
  • Launch contentA posting calendar and cards for Facebook, Nextdoor and WhatsApp, from the first introduction to opening day.
  • Ongoing supportWebsite maintenance and social content through the launch.
hilohem.ca
The hilohem.ca homepage on a computer: the headline “Clothes fixed and fitted”, an illustration of jeans with a torn knee, and the buttons to request a drop-off.
hilohem.ca/es
The Spanish version of hilohem.ca on a phone: a Spanish headline offering clothing alterations and repairs in Rutland, Kelowna, with Call and Request appointment buttons.

Launch cards

Bilingual, with the same look as the website. Here are two from the series: the introduction and the pant prices.

Hilo & Hem introduction card: “Hi Rutland! We're Hilo & Hem”, alterations and repairs, opening October 30. The photo of sewing tools is AI-generated and the card says so. (view full size)
Hilo & Hem price card for pants and jeans, in English and Spanish. (view full size)
Results

We'll publish them once they exist. After opening day, this is where appointment requests from the form, calls and website visits will go.

We launched Hilo & Hem and we're staying with it. If your business is about to open, or already open and hard to find, we start the same way: with a diagnosis.

See what our web design service includes

How we work

A short, visible process, so you always know exactly where your project stands.

01

Diagnosis

We understand the real problem before proposing a solution.

02

Proposal

Clear scope, timeline, and cost — no fine print.

03

Development

Iterative build, with progress you can actually review.

04

Implementation

A friction-free rollout for you and your team.

05

Support

Adjustments and support after launch.

See all 6 services and what each one includes

Does your business need something similar?

Tell me what's going on — ads that aren't paying off, a website that doesn't bring in customers, or an opening on the way — and I'll get back to you with next steps, no obligation.

We reply within 24 business hours.